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Research papers
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Citation

Findlay, K. (2021a, October 25). The Evolution of Market Research into 'Brandtech'. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-evolution-of-market-research-into-brandtech--11784


Videos
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Citation

Findlay, K. (2021a, October 25). The Evolution of Market Research into 'Brandtech'. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-evolution-of-market-research-into-brandtech-


Research papers

Digital assistants- A brand's best friend?

Large internet companies are putting an awful amount of effort into building or improving Digital Assistants (DA). We are still at a nascent stage with this technology, however it is clear that Digital Assistants are set to be a new personalised...

Catalogue: Congress 2016: #WOW
Author: David Wright
Company: KANTAR TNS Malaysia
September 22, 2016
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Citation

Wright, D. (2016a, September 22). Digital assistants- A brand's best friend?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/digital-assistants-a-brand-s-best-friend--8866


Research papers

The shape of conversations

This presentation will look at our learnings that have come out of mapping dozens of brands and categories on Twitter. Among other things, we will characterise the different shapes of category conversations that can emerge around brands; we will look...

Catalogue: Congress 2015: Revelations
Author: Kyle Findlay
Company: KANTAR TNS Malaysia
October 1, 2015
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Citation

Findlay, K. (2015a, October 01). The shape of conversations. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-shape-of-conversations-8592


Videos

The shape of conversations

This presentation will look at our learnings that have come out of mapping dozens of brands and categories on Twitter. Among other things, we will characterise the different shapes of category conversations that can emerge around brands; we will look...

Catalogue: Congress 2015: Revelations
Author: Kyle Findlay
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Findlay, K. (2015a, June 15). The shape of conversations. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-shape-of-conversations


Research papers

Beneath the surface

Two questions periodically arise in our industry: how do brands really grow and why don't the best always win? Every time our industry thinks that we have the answers nailed down, someone comes along and undermines the collective consensus. We are...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Kyle Findlay, Constantin Michael, Jan Hofmeyr
Company: KANTAR TNS Malaysia
September 13, 2012
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Citation

Findlay, Michael and Hofmeyr (2012a, September 13). Beneath the surface. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/beneath-the-surface


Research papers

Negative publicity

The paper looks at literature on how people interpret negative publicity and uses a wide ranging review of the latest psychological and cognitive research to put findings into the context of the human mind. Primary research was conducted to...

Catalogue: Online Research 2010: E-Universe
Author: Kyle Findlay
Company: KANTAR TNS Malaysia
October 19, 2010
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Citation

Findlay, K. (2010a, October 19). Negative publicity. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/negative-publicity